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Monitor leads from any source with the Online Cross-Media Tracker

Does your business spend a large proportion of its marketing budget on advertising? If the answer is yes then your business needs the Online Cross-media Tracker. This unique piece of software actively tracks and reports on where your leads are coming from so that you know that your marketing efforts are well directed.

Planning a media campaign without deploying accurate tracking tools can lead to inaccurate reporting, misspending and overspending. When every penny spent needs to be accounted for, it is essential that you know which channel is providing you with the best return. Many of your customers may be directed to your website from offline and online advertising channels. If they contact you using the telephone number on your website how do you identify where the lead truly originated from?

The solution
Bloom Media have solved the problem. The Online Cross-media Tracker will detect where your visitor has come from and change the phone number on your website dynamically, allowing you to track the lead all the way back to its source.

How does it work?
A sophisticated, invisible piece of tracking code is inserted on all pages of your website. The telephone number displayed on your site will change dynamically, depending on where your visitors have come from. All you need to do is keep track of which number your customer has used – just the same technique you use to track traditional media.

 

For more information please visit

www.crossmediatracker.co.uk

 

 

Which channels can we identify?

• Pay-per-click campaign
• Affiliate channel
• Press advertising
• Address typed directly into the browser
• Referral site that has not been part of the target campaign
• Direct mail
• TV
• Natural search engine listings