Search Marketing
Social Media ‘concience’ by Brian Wadsworth
Interesting commentary this last week about Facebook and their duty of care regarding private and confidential personal data.
I’ve long held the view that with these Media moguls at Google, facebook, et al making billions of dollars profit, they should re-invest some of it into disabling or at least much better management of abuse and misuse [...]
Think Visibility 3 by Sarah Carling
Wow, what a great weekend Think Visibility 3 was. Dom did a great job as always, the drink flowed and everyone I spoke to seemed to have a fantastic time.
Instead of posting another round up, I thought I would link to some of the great things that people have already been saying about the conference.
David Towers [...]
Wowza – Big Distilled News! by stuartpturner
I’m very pleased to annouce that our good friends over at Distilled have agreed a monumental deal with SEOmoz!
SEOmoz and Distilled are consumating their 2008 engagement as global associates with a full blow marriage of skills and minds; Distilled will become the consulting arm of the pair with SEOmoz concentrating on further developing their excellent [...]
Tagged: distilled, news, seomoz
DADI Awards Win! Best Use of Social Networking by stuartpturner
It is my great pleasure to announce that Bloom have bagged a DADI Award for Best Use of Social Networking.
The digital marketing team and I have been beavering away creating a social media campaign on behalf of Anglian Home Improvements which was put into action earlier this year. Sadly we can’t give away our magic [...]
Tagged: DADI Awards, social media, social networking
New Google Analytics Reporting Features! by Norton Legg
As no doubt many of you are aware, there have been some big changes in Google Analytics lately, especially with the ways you can track how people interact with your site as well as the way you can structure your goal sets without having to create ridiculous numbers of profiles for you to track your [...]
Internet marketing … a leap of faith or a bridge too far… by Brian Wadsworth
… or your most efficient and effective route to market??
As an independent business advisor and also Chair at Bloom I get a privileged ‘both sides’ perspective of the use and potential of the Internet. For many enterprises it still remains a black art/hole and I am truly mystified sometimes by the lack of understanding and [...]
Does the Federal Trade Commission (FTC) ruling kill Blogging? by Alex Craven
On the 1st December 2009 new changes to the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect. This is potentially big news for our industry as the new guides address the fact that advertisers are increasingly harnessing Web 2:0 technologies and social networks for word-of-mouth marketing.
A legal perspective on [...]
Tagged: Blog, Blogging, Federal Trade Commission, FTC