Technology Talk

New Google Analytics Reporting Features! by Norton Legg

As no doubt many of you are aware, there have been some big changes in Google Analytics lately, especially with the ways you can track how people interact with your site as well as the way you can structure your goal sets without having to create ridiculous numbers of profiles for you to track your [...]

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Does the Federal Trade Commission (FTC) ruling kill Blogging? by Alex Craven

On the 1st December 2009 new changes to the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect.   This is potentially big news for our industry as the new guides address the fact that advertisers are increasingly harnessing Web 2:0 technologies and social networks for word-of-mouth marketing.
A legal perspective on [...]

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Apple vs Palm – A Needless Fight? by stuartpturner

Will the Palm Pre be the long awaited iPhone killer we keep hearing about, or just another flash in the pan?

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