Comments on: Are wireframes the death of creativity? User centred not user led design http://www.bloommedia.co.uk/blog/creative/are-wireframes-the-death-of-creativity-user-centred-not-user-led-design/ Bloom Media are an award winning 'full service digital agency', we provide ROI focussed digital campaigns for some of the UK's biggest brands. Fri, 18 Jun 2010 15:11:19 +0100 http://wordpress.org/?v=2.8.2 hourly 1 By: Alex Craven http://www.bloommedia.co.uk/blog/creative/are-wireframes-the-death-of-creativity-user-centred-not-user-led-design/#comment-381 Alex Craven Mon, 14 Sep 2009 14:43:41 +0000 http://www.bloommedia.co.uk/blog/?p=549#comment-381 Hi Dakota, Thanks for the comment and for stopping by.. Hmm actually that not quite what I was getting at Scenario 1 - creatives do exactly what is asked but assuming the site wasnt that bad in the first place very little progress is shown, the usability company are very happy that everything has been done as per their brief.. so not down to creative but the faster horse is delivered Scenario 2 - I guess what I'm saying here is closer to your scenario 3.. everyone works as a team and develops the solution together. What I'm trying to avoid in this scenario is a specification written by a usability company pre consultation with the design/dev agency. in scenario 1 the usability company is identifying the problems and solutions and missing an opportunity for some fresh thinking Scenario 3 - yup spot on snd by far our preferred solution.. any thouhgts on how this process is best organised? Hi Dakota,

Thanks for the comment and for stopping by..

Hmm actually that not quite what I was getting at

Scenario 1 – creatives do exactly what is asked but assuming the site wasnt that bad in the first place very little progress is shown, the usability company are very happy that everything has been done as per their brief.. so not down to creative but the faster horse is delivered

Scenario 2 – I guess what I’m saying here is closer to your scenario 3.. everyone works as a team and develops the solution together. What I’m trying to avoid in this scenario is a specification written by a usability company pre consultation with the design/dev agency. in scenario 1 the usability company is identifying the problems and solutions and missing an opportunity for some fresh thinking

Scenario 3 – yup spot on snd by far our preferred solution.. any thouhgts on how this process is best organised?

]]> By: Brian Wadsworth http://www.bloommedia.co.uk/blog/creative/are-wireframes-the-death-of-creativity-user-centred-not-user-led-design/#comment-380 Brian Wadsworth Mon, 14 Sep 2009 09:33:35 +0000 http://www.bloommedia.co.uk/blog/?p=549#comment-380 The Internet is driving profound change; technically, creatively and operationally. As 'experts' in these new technologies and techniques, Digital Agencies need to be leaders to lead clients (and themselves!) on the journey to a new discovery. This is challenging to both partners and requires a REAL partnership to be successful. Your 'horse/car' scenario is a good analogy as I guess both Cowboys and Indians were sceptical of the newcomer! .... but what a change it eventually made. Confidence to spend with these 'new kids on the block' and trust in their knowledge, skills and expertise is vital; BUT these 'new kids' also need to be bold in embracing their clients with their competencies and professionalism to instil the confidence required to change; thereby enabling the delivery of real results. The bottom line is that it has to happen and methodologies have to evolve to enable it to happen. As the common thread running through the strategic blogs on this site convey 'transformational change' for all is the nature of the game today. The Internet is driving profound change; technically, creatively and operationally. As ‘experts’ in these new technologies and techniques, Digital Agencies need to be leaders to lead clients (and themselves!) on the journey to a new discovery. This is challenging to both partners and requires a REAL partnership to be successful.

Your ‘horse/car’ scenario is a good analogy as I guess both Cowboys and Indians were sceptical of the newcomer! …. but what a change it eventually made.

Confidence to spend with these ‘new kids on the block’ and trust in their knowledge, skills and expertise is vital; BUT these ‘new kids’ also need to be bold in embracing their clients with their competencies and professionalism to instil the confidence required to change; thereby enabling the delivery of real results.

The bottom line is that it has to happen and methodologies have to evolve to enable it to happen. As the common thread running through the strategic blogs on this site convey ‘transformational change’ for all is the nature of the game today.

]]> By: Jonas http://www.bloommedia.co.uk/blog/creative/are-wireframes-the-death-of-creativity-user-centred-not-user-led-design/#comment-377 Jonas Sat, 12 Sep 2009 06:49:15 +0000 http://www.bloommedia.co.uk/blog/?p=549#comment-377 Working for over ten years as both User Experience Designer and Art Director, my experiences with seperate teams has never been quite satisfying. A design driven approach often misses out on simple usability issues, while the usability approach misses out on simple design issues. I believe that the best result comes from having graphic designers and user experience designers working closely together in the same creative team, and not seeing it as two separate parts of the process. A good user experience requires both design and functionality. Working for over ten years as both User Experience Designer and Art Director, my experiences with seperate teams has never been quite satisfying. A design driven approach often misses out on simple usability issues, while the usability approach misses out on simple design issues.

I believe that the best result comes from having graphic designers and user experience designers working closely together in the same creative team, and not seeing it as two separate parts of the process. A good user experience requires both design and functionality.

]]> By: Dakota Reese Brown http://www.bloommedia.co.uk/blog/creative/are-wireframes-the-death-of-creativity-user-centred-not-user-led-design/#comment-376 Dakota Reese Brown Fri, 11 Sep 2009 18:47:29 +0000 http://www.bloommedia.co.uk/blog/?p=549#comment-376 So I'll identify as a UX Designer and here's my take on your post...please pardon the generalizations. Scenario 1 = UX works before Creative. Outcome = Things migrate during the Creative phase and the end product typically mis-fires on objectives and requirements. Scenario 2 = UX attempts to clean after Creative Outcome = Requirements & objectives, and how they manifest in the experience, often become afterthoughts and it turns into an ugly scramble right before deployment. **Scenario 3 = UX, Creative, & Dev(!!!) work simultaneously If all disciplines are able to work in a structured, agile process, the collaboration is phenomenal and the end product is better for it. So I’ll identify as a UX Designer and here’s my take on your post…please pardon the generalizations.

Scenario 1 = UX works before Creative.
Outcome = Things migrate during the Creative phase and the end product typically mis-fires on objectives and requirements.

Scenario 2 = UX attempts to clean after Creative
Outcome = Requirements & objectives, and how they manifest in the experience, often become afterthoughts and it turns into an ugly scramble right before deployment.

**Scenario 3 = UX, Creative, & Dev(!!!) work simultaneously
If all disciplines are able to work in a structured, agile process, the collaboration is phenomenal and the end product is better for it.

]]> By: Michael Silverton http://www.bloommedia.co.uk/blog/creative/are-wireframes-the-death-of-creativity-user-centred-not-user-led-design/#comment-375 Michael Silverton Fri, 11 Sep 2009 18:37:15 +0000 http://www.bloommedia.co.uk/blog/?p=549#comment-375 For what appears to me a well balanced "User Led, Design Driven" development role model, try @PeopleBrowsr http://peoplebrowsr.com/ As far as I've witnessed from Alpha to current RC status, they've been conducting a Realtime Development Seminar for the industry. But then, I'm also the #MadScientistClown who's been chanting "The UX *is* the UI and The UI *is* The Platform" for about the same period of time, so discount my observations accordingly. Also, I've only been an avid experimenter with no direct insight to the internals of the @PeopleBrowsr project; some day it would be interesting to learn about the divergence between one early alpha tester's external perceptions and the true internal development cycle and philosophy. ;-) For what appears to me a well balanced “User Led, Design Driven” development role model, try @PeopleBrowsr http://peoplebrowsr.com/ As far as I’ve witnessed from Alpha to current RC status, they’ve been conducting a Realtime Development Seminar for the industry. But then, I’m also the #MadScientistClown who’s been chanting “The UX *is* the UI and The UI *is* The Platform” for about the same period of time, so discount my observations accordingly. Also, I’ve only been an avid experimenter with no direct insight to the internals of the @PeopleBrowsr project; some day it would be interesting to learn about the divergence between one early alpha tester’s external perceptions and the true internal development cycle and philosophy. ;-)

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