Search Marketing
Wowza – Big Distilled News! by stuartpturner
I’m very pleased to annouce that our good friends over at Distilled have agreed a monumental deal with SEOmoz!
SEOmoz and Distilled are consumating their 2008 engagement as global associates with a full blow marriage of skills and minds; Distilled will become the consulting arm of the pair with SEOmoz concentrating on further developing their excellent [...]
Tagged: distilled, news, seomoz
DADI Awards Win! Best Use of Social Networking by stuartpturner
It is my great pleasure to announce that Bloom have bagged a DADI Award for Best Use of Social Networking.
The digital marketing team and I have been beavering away creating a social media campaign on behalf of Anglian Home Improvements which was put into action earlier this year. Sadly we can’t give away our magic [...]
Tagged: DADI Awards, social media, social networking
New Google Analytics Reporting Features! by Norton Legg
As no doubt many of you are aware, there have been some big changes in Google Analytics lately, especially with the ways you can track how people interact with your site as well as the way you can structure your goal sets without having to create ridiculous numbers of profiles for you to track your [...]
Internet marketing … a leap of faith or a bridge too far… by Brian Wadsworth
… or your most efficient and effective route to market??
As an independent business advisor and also Chair at Bloom I get a privileged ‘both sides’ perspective of the use and potential of the Internet. For many enterprises it still remains a black art/hole and I am truly mystified sometimes by the lack of understanding and [...]
Does the Federal Trade Commission (FTC) ruling kill Blogging? by Alex Craven
On the 1st December 2009 new changes to the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect. This is potentially big news for our industry as the new guides address the fact that advertisers are increasingly harnessing Web 2:0 technologies and social networks for word-of-mouth marketing.
A legal perspective on [...]
Tagged: Blog, Blogging, Federal Trade Commission, FTC
Follow the Money …or engage Warp-drive?! by Brian Wadsworth
Being a ’silver surfer’, Chairman, CEO, NED, etc., gives me a privileged position of ‘outside-in’ insight into this industry which is still highly embryonic and quite naive in some ways; occasionally exhibiting the inconsistency of an early stage teenager! I am also ‘contemporary’ (some might say contentious) in my views on business management. I firmly believe that business sustainability [...]