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	<title>Comments on: AmazonFail: Why You Need A Digital Voice</title>
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	<link>http://www.bloommedia.co.uk/blog/search-marketing/amazonfail-why-you-need-a-digital-voice/</link>
	<description>Bloom Media are an award winning 'full service digital agency', we provide ROI focussed digital campaigns for some of the UK's biggest brands.</description>
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		<title>By: Alex Craven</title>
		<link>http://www.bloommedia.co.uk/blog/search-marketing/amazonfail-why-you-need-a-digital-voice/#comment-255</link>
		<dc:creator>Alex Craven</dc:creator>
		<pubDate>Wed, 15 Apr 2009 01:13:49 +0000</pubDate>
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		<description>excellent post Stu and some good observations.. it can take years to build a brand and a day for a blogger to destroy it. The utilisation of &#039;listening devices&#039; by major brands is going to be as imporant as business insurance soon!</description>
		<content:encoded><![CDATA[<p>excellent post Stu and some good observations.. it can take years to build a brand and a day for a blogger to destroy it. The utilisation of &#8216;listening devices&#8217; by major brands is going to be as imporant as business insurance soon!</p>
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		<title>By: stuartpturner</title>
		<link>http://www.bloommedia.co.uk/blog/search-marketing/amazonfail-why-you-need-a-digital-voice/#comment-256</link>
		<dc:creator>stuartpturner</dc:creator>
		<pubDate>Tue, 14 Apr 2009 13:18:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloommedia.co.uk/blog/?p=287#comment-256</guid>
		<description>Indeed! Rishi Lakhani has also posted (in more detail) on how &lt;a href=&quot;http://www.anewdayanewdawn.co.uk/2009/02/responsibility-and-a-lesson-in-reputation-management/&quot; rel=&quot;nofollow&quot;&gt;Last FM dealt with a crisis&lt;/a&gt; in a much more aggressive and successful fashion</description>
		<content:encoded><![CDATA[<p>Indeed! Rishi Lakhani has also posted (in more detail) on how <a href="http://www.anewdayanewdawn.co.uk/2009/02/responsibility-and-a-lesson-in-reputation-management/" rel="nofollow">Last FM dealt with a crisis</a> in a much more aggressive and successful fashion</p>
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