Vodafone Experience a Twittergate of their Own by stuartpturner
Remember Stephen Frygate on Twitter? This afternoon chief execs at Vodafone will be extremely red faced after a massive blunder on their Twitter account.
An employee managed to tweet a fairly offensive message to the world which resulted in a spectacular page of @replies:
The company has already issued two desperate pleas for forgiveness across to all [...]
Digital PR, Social Media & Content manager – Vacancy by Alex Craven
Digital PR, Social Media & Content manager – Vacancy
Vacancy – Digital Account Executive by Alex Craven
Digital Account Executive – Leeds
A leading & successful digital agency currently require a Digital Account Executive to join our expanding team. Due to continued success, our fast paced & fun agency have won several projects & have many more lined up next year.
The Digital Account Executive should have 6-12 months experience of online marketing or [...]
New Google Analytics Reporting Features! by Norton Legg
As no doubt many of you are aware, there have been some big changes in Google Analytics lately, especially with the ways you can track how people interact with your site as well as the way you can structure your goal sets without having to create ridiculous numbers of profiles for you to track your [...]
Internet marketing … a leap of faith or a bridge too far… by Brian Wadsworth
… or your most efficient and effective route to market??
As an independent business advisor and also Chair at Bloom I get a privileged ‘both sides’ perspective of the use and potential of the Internet. For many enterprises it still remains a black art/hole and I am truly mystified sometimes by the lack of understanding and [...]
Does the Federal Trade Commission (FTC) ruling kill Blogging? by Alex Craven
On the 1st December 2009 new changes to the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect. This is potentially big news for our industry as the new guides address the fact that advertisers are increasingly harnessing Web 2:0 technologies and social networks for word-of-mouth marketing.
A legal perspective on [...]
Follow the Money …or engage Warp-drive?! by Brian Wadsworth
Being a ’silver surfer’, Chairman, CEO, NED, etc., gives me a privileged position of ‘outside-in’ insight into this industry which is still highly embryonic and quite naive in some ways; occasionally exhibiting the inconsistency of an early stage teenager! I am also ‘contemporary’ (some might say contentious) in my views on business management. I firmly believe that business sustainability [...]
Digital Britain? by Brian Wadsworth
About 9 or so years ago I attended a conference in the USA where BT ‘proudly and confidently’ announced from the platform that they were not going to invest in installing another single km of fibre optic cable into the ground because ADSL (copper) technology was the way forward. This was followed immediately by both France Telecom and [...]
IT v Marketing by Brian Wadsworth
Convergence is with us as technology takes us into a new era and the Internet starts to make its mark. This sets a real challenge for business as we need to quickly adapt to the new techniques and technologies for establishing market position, building brand and image, maximising RoI and making better informed decisions. One [...]
How to track the ROI of your digital marketing – perfectly! by Alex Craven
ROI, ROI, ROI! it is the battle cry of the digital age isn’t it..? the perfect marketing medium, measurable to the last penny!?
Well at least it should be.. however in my experience and in the experience of many of my peers I know that this is rarely the case. Whilst it is certainly possible, unless [...]
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