Comments on: Internet marketing … a leap of faith or a bridge too far… http://www.bloommedia.co.uk/blog/strategy/internet-marketing-a-leap-of-faith-or-a-bridge-too-far-or-your-most-efficient-and-effective-route-to-market/ Bloom Media are an award winning 'full service digital agency', we provide ROI focussed digital campaigns for some of the UK's biggest brands. Fri, 18 Jun 2010 15:11:19 +0100 http://wordpress.org/?v=2.8.2 hourly 1 By: Tim Mcpherson http://www.bloommedia.co.uk/blog/strategy/internet-marketing-a-leap-of-faith-or-a-bridge-too-far-or-your-most-efficient-and-effective-route-to-market/#comment-541 Tim Mcpherson Mon, 23 Nov 2009 13:30:41 +0000 http://www.bloommedia.co.uk/blog/?p=680#comment-541 Don’t wait for your fate to be decided by others. If you think there is nothing you can do about this crisis, nothing could be further from the truth. Don’t wait for your fate to be decided by others. If you think there is nothing you can do about this crisis, nothing could be further from the truth.

]]> By: brian wadsworth http://www.bloommedia.co.uk/blog/strategy/internet-marketing-a-leap-of-faith-or-a-bridge-too-far-or-your-most-efficient-and-effective-route-to-market/#comment-532 brian wadsworth Thu, 19 Nov 2009 20:51:25 +0000 http://www.bloommedia.co.uk/blog/?p=680#comment-532 Yes Alex, I believe that both agency and client need to be more 'selective' in thier partnering process. A great deal of time, effort and money is invested in the process; or should be and this needs to be focused and channelled for best affect. As CEO, having been directing a client side selection process involving a multi-pitch approach I know part of the challenge, which is where they often fail, is in developing a meaningful brief for the pitch process. Without agency guidance, this is often far from the mark with respect to how it ends up. The multi-pitch process is therefore debased from the beginning! A catch 22 perhaps but this is one of the major drivers for the blog above ..... as well of course, because of the frustration I now know exists agency side from the process!!! After all, each 'side' is looking to 'partner' with Superman/woman and is confident in their own capabilities/attractiveness, so why not invest properly in selection and be demanding?...... Yes Alex, I believe that both agency and client need to be more ’selective’ in thier partnering process. A great deal of time, effort and money is invested in the process; or should be and this needs to be focused and channelled for best affect. As CEO, having been directing a client side selection process involving a multi-pitch approach I know part of the challenge, which is where they often fail, is in developing a meaningful brief for the pitch process. Without agency guidance, this is often far from the mark with respect to how it ends up. The multi-pitch process is therefore debased from the beginning! A catch 22 perhaps but this is one of the major drivers for the blog above ….. as well of course, because of the frustration I now know exists agency side from the process!!! After all, each ’side’ is looking to ‘partner’ with Superman/woman and is confident in their own capabilities/attractiveness, so why not invest properly in selection and be demanding?……

]]> By: Alex Craven http://www.bloommedia.co.uk/blog/strategy/internet-marketing-a-leap-of-faith-or-a-bridge-too-far-or-your-most-efficient-and-effective-route-to-market/#comment-531 Alex Craven Thu, 19 Nov 2009 16:48:46 +0000 http://www.bloommedia.co.uk/blog/?p=680#comment-531 great post Brian, and although I am obviously talking from an agency persopective, both parties win where the 'fit' is right. Agencies are guilty of often trying to be all things to all potential clients when we should focuss more on our strengths and equally look for the win-win. This would of course be made far easier if the clients that approached us had followed your process and already identified Bloom as offering the right fit. great post Brian, and although I am obviously talking from an agency persopective, both parties win where the ‘fit’ is right. Agencies are guilty of often trying to be all things to all potential clients when we should focuss more on our strengths and equally look for the win-win.

This would of course be made far easier if the clients that approached us had followed your process and already identified Bloom as offering the right fit.

]]> By: Oscar Del Santo http://www.bloommedia.co.uk/blog/strategy/internet-marketing-a-leap-of-faith-or-a-bridge-too-far-or-your-most-efficient-and-effective-route-to-market/#comment-521 Oscar Del Santo Fri, 13 Nov 2009 08:04:19 +0000 http://www.bloommedia.co.uk/blog/?p=680#comment-521 A sensible and cogently argued post. Prospective SEM clients woul be wise to follow Brian's 10 recommendations. A sensible and cogently argued post. Prospective SEM clients woul be wise to follow Brian’s 10 recommendations.

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