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	<title>Comments on: IT v Marketing</title>
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	<link>http://www.bloommedia.co.uk/blog/strategy/it-v-marketing/</link>
	<description>Bloom Media are an award winning 'full service digital agency', we provide ROI focussed digital campaigns for some of the UK's biggest brands.</description>
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		<title>By: stuartpturner</title>
		<link>http://www.bloommedia.co.uk/blog/strategy/it-v-marketing/#comment-227</link>
		<dc:creator>stuartpturner</dc:creator>
		<pubDate>Wed, 25 Mar 2009 18:13:12 +0000</pubDate>
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		<description>A very good point Brian. The distinction between on and offline marketing will become even less distinct once TV is digitally streamed (and soon after supplied as part of broadband or vice versa). 

There are a number of impending shifts in how media is supplied to people which will affect the digital world (agency and client side) and I completely agree that a non-progressive or terriatorial attitude is on;y going to hinder companies, rather than help them.</description>
		<content:encoded><![CDATA[<p>A very good point Brian. The distinction between on and offline marketing will become even less distinct once TV is digitally streamed (and soon after supplied as part of broadband or vice versa). </p>
<p>There are a number of impending shifts in how media is supplied to people which will affect the digital world (agency and client side) and I completely agree that a non-progressive or terriatorial attitude is on;y going to hinder companies, rather than help them.</p>
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