Are you an FMCG brand? Its time to get social and emotional! by Alex Craven
On the whole I’m neither a great fan nor believer in the FMCG ‘brand experience’ website.
The first and only time I have visited the Persil website was just before writing this post and having visited it is safe to say it’s likely to be the last time. Similarly, If you’ll excuse the pun, it’s hard [...]
Vodafone Experience a Twittergate of their Own by stuartpturner
Remember Stephen Frygate on Twitter? This afternoon chief execs at Vodafone will be extremely red faced after a massive blunder on their Twitter account.
An employee managed to tweet a fairly offensive message to the world which resulted in a spectacular page of @replies:
The company has already issued two desperate pleas for forgiveness across to all [...]
Digital PR, Social Media & Content manager – Vacancy by Alex Craven
Digital PR, Social Media & Content manager – Vacancy
Merry Christmas from Bloom! hope you’re ready for this… ;-) by Alex Craven
We think we’ve excelled ourselves this year with our very own version of ‘Little Drummer Boy’ (eat your heart out Wogan & Jones).. I think its safe to say that Bloom isn’t a hot bed of vocal talent but those of you who know us, we hope this brings a smile to your face and [...]
Norton & Nas go Sledging for the first time! :-) by Alex Craven
We’re lucky to have a multinational / multicultural culture at Bloom, including Norton from sunny South Africa and Nas from India.. with the snow laying all around it came to light that neither had ever been sledging before… obviously we couldn’t let that pass us by so we picked up a sledge, took an early [...]
How (Not) To Say Hello by sgoodwin
I’ve thought long and hard about this inaugural post as a Bloomer. I’ve never been a fan of introducing myself, and have always avoided it like the plague on forums and such, so wasn’t really keen on a whole blog post just to say “hello my name’s Sarah & I just started working at Bloom [...]
Social Media – the aphrodisiac that finally got Digital & PR agencies to fall in love? by Alex Craven
image credit Love in a cold climate… Valentine’s Day message in the snow. Photograph: Anil Dayal/AP www.guardian.co.uk/…/feb/14/sayitwithpoetry
Following our recent .. ahem ‘award win’ for best use of social media we’ve been on a whirlwind tour of top 100 UK brands in Britain talking to them about the use of social media for their organisations. During [...]
Vacancy – Digital Account Executive by Alex Craven
Digital Account Executive – Leeds
A leading & successful digital agency currently require a Digital Account Executive to join our expanding team. Due to continued success, our fast paced & fun agency have won several projects & have many more lined up next year.
The Digital Account Executive should have 6-12 months experience of online marketing or [...]
The Internet v Broadband access by Brian Wadsworth
From earlier blogs of mine, regular readers may have picked up (one of) my soapbox issues relating to the poor service we subscribers in the UK get from BT et al re our Broadband access and associated speeds.
The fact is that this poor service in the UK and, despite the TV Ad campaigns recently run [...]
What drives an ‘applephile’? … Now I understand! by Brian Wadsworth
The debate and passion that exists within BM on how great Apple is has intrigued me. As someone that has worked in Marketing for too long I enjoy debating the drivers that exist to convince folk to part with their hard earned cash. Apple are particularly successful at this as they entice their clients to [...]
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