Does the Federal Trade Commission (FTC) ruling kill Blogging? by Alex Craven
On the 1st December 2009 new changes to the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect. This is potentially big news for our industry as the new guides address the fact that advertisers are increasingly harnessing Web 2:0 technologies and social networks for word-of-mouth marketing.
A legal perspective on [...]
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