Case Studies

Helen of Troy

Helen of Troy is a global beauty care product manufacturer creating electrical products under names including Vidal Sassoon, Revlon, Dr. Scholls and Brut. In 2005 Helen of Troy sold products worth more than $580 million.

Helen of Troy came to Bloom Media for an ecommerce website design to sell their products online and create a number of printed catalogues and design multimedia animations for trade shows and point of sale.

Bloom Media built them an ecommerce site selling their ranges of hairdryers, foot-spas, curling tongs, hair straighteners and other high quality products. The new website features a content management system which allows Helen of Troy to update and manage their products and prices quickly, manage their own product catalogue, managing special offers including a voucher system.

Bloom Media also created search engine marketing and pay per click campaigns with Google and Yahoo, designed a cutting-edge multilingual website for their international distributors utilising flash and xml and produced paper catalogues for Wigo, Revlon, Vidal Sassoon and Scholl.