‘Develop a conversion driven website and online marketing campaign to complement the highly successful TV and press of one of the UK’s most famous advertisers’
Safestyle Windows are one of the UK’s largest and market leading double glazing windows and doors companies. The new Safestyle website has been designed as part of a fully integrated campaign, running alongside Safestyle’s legendary TV advertising.
Not afraid to shout about their achievements, or latest offers, Safestyle came to Bloom with a clear goal, ‘maximize return on investment from all online marketing activity’. Bloom was selected from a roster of 13 other agencies to deliver a truly integrated online strategy, comprising of search engine optimisation and a powerful website that converts visitors into enquiries, and ultimately into customers.
The new Safestyle website has been designed as part of a fully integrated campaign, running alongside Safestyle’s legendary TV advertising. This is a website that makes all of Safestyle’s media activity work as hard as possible - designed to deliver a significant return on investment.
The website has a clear conversion driven focus and Bloom Media developed a solution that complemented Safestyle’s brand values. The website contains a window and door visualiser, which allows website visitors to see what Safetsyle’s products will look like on a variety of different houses.
Bloom's sister company JumpHigher have also worked closely with Safestyle on a very successful Search Engine Optimisation project which has resulted in them gaining rankings for highly competitive terms and delivering significant volumes of traffic.
Safestyle have a strong online brand and in addition to their main site JumpHigher have worked with them to create a variety of other resources/site online which further the Safestyle brand.
These include:
Safestyle Blog - an springboard for press releases, news and information related to the Safestyle brand
Safestyle Viral Marketing - an interactive video where people can upload their own face onto Safestyle adverts
Safestyle Customer Reviews - A section where customers can leave their own reviews and write-ups of the Safestyle experience
Safestyle Video on Youtube - More brand exposure for Safestyle
Safestyle Wikipedia Page - Information regarding the company
The integrated website design and online advertising campaign developed for Safestyle has proven to be one of Bloom Media’s most successful projects in terms of delivering substantial return on investment for our client. The key achievements of the Safestyle website re-design include:
Visit the website here: Safestyle UK
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