Creative
With 81% of websites failing to meet the minimum standards for disabled access, the results clearly showed a lack of understanding about website accessibility.
The accessibility of your website is about making your website accessible to all internet users (both disabled and non-disabled), regardless of what browsing technology they're using.
It means providing alternatives to any part of your website that site visitors may be unable to access. Website accessibility can sound complicated but with Bloom Media it isn't complex - our team have taken the time to learn best practices and implement website accessibility into all of our design methodology.
Ensuring website accessibility provides the following benefits to your business:
- Increase in reach
- 8.6 million registered disabled people in the UK with an estimated spending power of £50-60bn
- Different ways to access your website
- Ensure that you site can be seen on devices such as screen readers, WebTV, handheld devices, in-car devices..
- Higher search engine ranking
- Websites which are accessible to humans are also more accessible to search engines
- Improved usability
- The better your website's accessibility, the better your site's usability. Maximising a website’s accessibility can improve all your users' experience
- Accessibility is a legal obligation!
- Part III of the Disability Discrimination Act, specifically mentions that accessible websites are now a legal requirement
- What needs might I need to cater for?
- Blind users may utilise a screen reader to read the page content back to them
- Partially sighted users may need to resize text
- Non-mouse users may navigate websites with the tab and return keys (or equivalent)
- Deaf users who can't access audio content
- Epileptic users who must always be careful to avoid seeing flickering between 2 and 55 Hz
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