Web Analytics Software - reporting your success

At Bloom Media we have a reputation for building websites that deliver tangible, measurable results. In addition, we go further to ensure we create tailored online marketing campaigns that increase the traffic to your website. Our sister company, JumpHigher, helps you to monitor the success of your search engine optimisation and pay-per-click campaigns with regular monthly, or weekly reports on your website traffic by using proven web analytics software that perform traffic monitoring, keyword ranking and conversion data.

Web Analytics Software
Website analytics software helps you, and us, monitor your website’s performance. They work by tracking visitors’ activity on your website. When a customer visits your site, the pages they view, the paths they take and the places they come from are tracked through traffic monitoring. JumpHigher use Urchin WebStats, a company recently acquired by Google. They provide a powerful traffic analysis and traffic monitoring program that produces detailed and easy-to-understand online website analytics reports. Rapidly becoming the industry standard, Urchin 6, now renamed Google Analytics provides pertinent statistics presented using detailed graphics. Contact us now so we can show you how to use web analytics to measure your online activity.

Tracking Web Analytics
If you have an ecommerce website or have action or interaction to measure, we can track which key-phrases actually convert into an enquiry, sale, sign up or registration by inserting a small piece of 'tracking code' on certain pages. This is known as 'conversion tracking software'. Standard conversion tracking code is provided by Google and Overture and can be integrated into your Website by JumpHigher. This code allows you to measure your return on investment for your pay-per-click campaigns.

There are also web analytics software packages that allow you to differentiate between PPC traffic, SEO traffic and traffic from other forms of marketing such as press advertising or radio advertising. Google Analytic, web analytic tool, Index Tool and Click Track are just some of the web analytics packages available from JumpHigher.

Many of our clients ask for highly specific reporting data and Website analytics software, and in some cases this is a unique, bespoke requirement. JumpHigher has significant experience in providing intelligent solutions for collecting all manner of website statistics. In addition, Bloom Media has developed a tracking system that allows you to track telephone enquiries generated via the website. To see more information on this amazing innovation please visit, www.crossmediatracker.co.uk

For further details, however complex your needs, just contact JumpHigher.