Research

New Technologies

Bloom Media has a reputation for the progressive, inventive use of new and emerging technologies. We are always on the look out for new ways to improve your online profit, continually evolving and adopting the latest cutting-edge applications that attract your audience and encourage them to buy.

Here are a few of the current developments used by Bloom Media:

STAGE: Let your customers design online
STAGE is a completely new experience allowing your customers - either consumer or trade - to plan any type of space including bathrooms, kitchens and gardens. This web-based tool means your visitors can design an area using their own dimensions and place your products and systems in-situ to visualise their ideas. When you use STAGE coupled with your online product catalogue, you let your customers see the reality of their ideas and increase your website conversions.

STAGE designs can be viewed from multiple elevations, or even be exported to a 3D environment for a full walk-round view without the need for complex plug-ins, downloads or applets.

STAGE applications include:

• Laying out rooms with furnishings and purchasing online, enabling users to accurately check the position and look of items
• Designing floor space for any situation e.g. offices, exhibitions and events
• Easy landscape planning, including calculating requirements for amounts of aggregates and paving, enabling customers to quickly visualise and purchase required items
• Design, fit and visualise kitchens and bathrooms, accounting for non-uniform shaped rooms and even taking care of volumetric equations e.g. number of tiles required for a bathroom
• Providing construction-based industries with quick design schemes and accurate materials resource planning, for use by manufacturers

Cross-Media Tracker
A sophisticated, invisible tracking code inserted on all pages of your website allows the telephone number displayed on your site to change dynamically depending on where your visitors have come from. All you need to do is keep track of which number your customers have used. By specifying the website referrers - search engine or another website - and assigning a telephone number to each, the Media Tracker will ensure your visitors only see this unique phone number across your entire website.

You can exactly how your customer reached you:

• Pay-per-click campaign
• Affiliate channel
• Press advertising
• Address typed directly into the browser
• Referral site that has not been part of the target campaign.
• Direct mail
• TV
• Natural search engine listings